Integrating More Behavior Change Strategies into a Portfolio
Date PublishedJanuary 1, 2013
When we consider energy usage behavior broadly -as in investment behaviors, operations and maintenance behaviors, and habitual behaviors - behavior change is the target of nearly every energy efficiency program operated by program administrators of ratepayer funds. Over the past 30 years, however, program administrators have concentrated on investment behavior change – that is getting their customers to install things like insulation, lighting systems, motors, etc. using various behavior change tools such as marketing, education, rebates, and technical assistance to support the investment behavior change. Today, as program administrators move to expand the range of behavior change strategies in their portfolios, it is often difficult to know where to begin.
The New York State Energy Research and Development Authority (NYSERDA) began by detailing the range of behavior change strategies in the existing portfolio and identifying strategic opportunities in the area of behavior change. NYSERDA is now working to identify which programs might be most appropriate for experimenting with less commonly used behavior intervention strategies, and what steps could be taken to integrate the approaches into its program portfolio.