Drivers of CFL Purchase Behavior and Satisfaction: What Makes a Consumer Buy (Abstract Only)

Date Published

January 1, 2005

Abstract

Residential lighting market transformation efforts have been ongoing since the late 1990s and have resulted in substantial increases in CFL sales in many regions. To guide its ongoing market intervention strategy, the Alliance sought to better understand the drivers of satisfaction and future purchase intent among CFL consumers via a consumer lighting purchaser survey. This paper describes how these data were analyzed and the results of the analysis, which was designed to help understand the drivers of satisfaction and future purchase intent among CFL consumers. Factors affecting the awareness of CFLs and past CFL purchases are also described. Finally, the paper discusses how this information is being used to shape project strategy and marketing tactics. (Abstract only) 

Authors

Program Administrator:

Northwest Energy Efficiency Alliance

Organization:

KEMA

Author Names:

Rasmussen, Tami; Horkitz, Karen; Goepfrich, Valy