2018 CEE IP Meeting: Res Water Heating Breakout

Date Published

September 20, 2018


This content was presented during a breakout session at the 2018 CEE Industry Partners Meeting; per the CEE Meeting Guidelines, please do not distribute this document outside of your organization.

Any questions may be directed to the CEE staff co-chairs:

Alice Rosenberg




George Chapman




Session Description

The new CEE Residential Water Heating Initiative was launched on March 16, 2018. In addition to product specifications for gas storage, gas tankless, and heat pump water heaters, it includes participation requirements focused on 1) engaging contractors and customers through education and training, and 2) reducing barriers or inefficiencies related to stocking, distribution, sale, and purchase of efficient products. In this session, the group will look at which approaches are working effectively in various regions and how they are achieving these results. Participants will unpack the components that lead to successful individual program design and delivery in order to distill strategies for driving greater binational market transformation. Elements for discussion include:

  • Mechanisms to increase local availability of efficient equipment
  • Support for midstream players to reduce cost barriers
  • Engagement of new stakeholders to improve program deployment
  • Tactics or techniques to influence decision moments